The real estate industry has always been known as a profitable industry. However, it takes patience and impeccable marketing skills to attract the right buyer or seller and sell (or buy) a property at a price that your client will love you for. According to the National Association of Realtors, 87% of new real estate agents fail within the first five years. One of the main reasons is that they do not have the right skills to adapt to the ever-changing dynamics of the real estate market and attract the right clients at the right time. To do this, it’s crucial to be able to adapt and change your marketing strategies according to the market. Despite the cautious outlook for 2023, by adopting the right online marketing strategies and implementing a solid plan, you can make 2023 a great year, stand out from your competition, and be the real estate agent of choice in your area.

Here are some ways to adapt your online marketing for the changing real estate market of 2023:

#1- Build a Robust Real Estate Website

Are you like the vast majority of real estate agents whose main online presence is a page on their broker’s website? The internet has become ubiquitous today, with almost every person using it to search for their desired products or services. And it’s no different for real estate clients. Building a website that you own and control and improving your search engine rankings using SEO will ensure buyers and sellers find you first, before your competition, whenever they search keywords related to real estate in your area. Having your own website is an excellent way to present yourself, showcase your properties, and build a loyal following of buyers and sellers 24 hours a day without needing to spend any of your own time. And it allows you to own all the leads that come through your site exclusively without sharing them with a broker or any other real estate agents.

#2- Use Virtual Reality

Virtual reality is an immersive technology taking the world by storm. Users can experience a virtual setting as their own reality. It is an innovative and impressive way to showcase your properties and brand identity. You can enhance your website using 360-degree images and walkabouts of your real estate properties. Interested clients will be able to see the whole surroundings through their computers or phones to get a better look and feel of what you’re offering, which will lead to more interest and higher selling prices. And they will realize that you are at the leading edge of the latest technology, which will give them more confidence in choosing you as their realtor of choice.

#3- Write High-Quality Website Content

Setting up an impressive website is not the only thing that attracts the right clients. Using engaging content on your website that showcases your vision, personality, professionalism, and achievements is equally important. Dedicate a web page for blogs where your users can go and read about your real estate and spend more time on your website. The more time visitors spend on your website, the higher search engines will rate it, as it means you are providing valuable content that people are taking the time to read or view. Blog writing is also a great way to enhance your brand visibility and attract new clients and also solidify your position as the realtor of choice for your existing clients. You can write these blogs yourself if you have the time or hire a copywriter to write them for you with content and a writing style that fits your persona and voice.

#4- Promote Yourself on Social Platforms with a Call to Action

Nowadays, we all literally live on social media. Almost all of us have accounts on Facebook, LinkedIn, Instagram, TikTok, or Twitter. All these are excellent platforms to promote your real estate business and create brand awareness. To see any actual increase in revenue generation and lead acquisition, however, you need to post consistently and have just the right mix of content from informative, to fun, to personal, to educational, to calls to action where you motivate potential clients to go to your website to get more information or download a lead magnet that gives them free value like a suburb report or home appraisal or similar. Using these calls to action to send potential clients to your website also helps your website rank higher in search engines and builds your brand identity even more. All of these help you stand out from your competition. Plus, it allows you to track their website visits and show them ads in the future on social media about your services and properties. A highly valuable strategy when done right.

#5- Stand Out with Reviews

Word of mouth is the literal golden treasure of real estate. But how do you make use of the face-to-face word of mouth that we’re used to in normal life to benefit you in the online world we now live in? The answer is you have to move it online. And the way to do that is to provide everyone you have a great relationship with a simple and easy way to recommend you online via a review automation tool. So all you need to do is send a short SMS or email to your database or past clients and connections with an easy-to-use link that allows them to leave you an online review in a few seconds. Then take that review and showcase it online everywhere your potential clients will see it. By setting up the proper automations, you can get reviews 24/7 without spending any extra time chasing and following up with people to get those reviews. And did we mention that search engines love seeing lots of good reviews? So the more 5-star reviews you have, the higher you will be ranked in search engines, and the more you will stand out from your competition and be the agent of choice in your area.

If you implement these five ways to adapt your online real estate marketing in 2023, you will be sitting at the forefront of best practices in real estate digital marketing. So start putting your plan together now so you can hit the ground running in 2023 and make it a year to remember – for all the right reasons.

About Infinite Wave Marketing -

Are you ready to grow your real estate business on autopilot in 2023? You’ve come to the right place with Infinite Wave as your ultimate all-in-one sales & marketing solution. Using our cutting-edge, easy-to-use CRM, marketing operations dashboard, and online marketing services, we'll help you win your time back by automating your sales, marketing, and business operations. Let us be your very own marketing department, and we’ll help you implement time-saving automations to generate and qualify leads, auto-book appointments and engage with them for the long term using our innovative system and services. Want to learn more? Visit our website to download your free 7-Step Plan to Explode Sales with Online Marketing, or book a free strategy session to see if we would be a good fit to help you make some waves!