Real estate is a busy industry with people always keeping a watchful eye out on the market and property movements in their local area, whether it’s a buyer’s or seller’s market. Motivated real estate buyers are always searching for their dream houses on the internet, waiting for that perfect opportunity to pop up. However, it can still be challenging for real estate agents to find the right buyer for their listed properties. We all know the key to getting the highest price for a property is finding that perfect buyer who will pay top dollar for the home of their dreams! And since this market fluctuates constantly, it’s crucial to have a consistent stream of qualified buyer leads flowing into your real estate agency to get that perfect match.

Here are six proven ways to help you find qualified buyers for real estate in 2023!

#1- Target the Demographic That’s Right For You

Every property attracts a different buyer. Understanding which demographic will prefer to purchase a particular house and targeting them correctly using various tools like social media posts, blog articles, ads, SEO, emails or SMS messages is the secret to getting that perfect match. Social platforms are excellent for this job as you can specify your targeted demographic in their campaigns, and they will target them to get you just the buyer you need. Then, once you feed them into your lead management system, you’ll be able to tag and segment them to match their specific needs with the properties you have listed.

#2- Create Localized Landing Pages

Nowadays, every real estate agent has a website, even if it’s just a one-pager on their broker’s site. But not all real estate agents are building localized landing pages to help them get more organic (i.e. free!), targeted traffic. Whenever your prospective buyer searches your keywords, like the type of home or area you operate in, your localized landing page will pop up in their search result. These localized landing pages allow you to stand out from your competition by providing valuable content to prospective clients. These pages can be populated with all kinds of content specific to that area, like history, amenities, local info, and the latest news. You can also ask the neighbors what they think is great about the area and why your prospective clients would choose it over others. Another great way is to tap into your previous clients and ask them why they would choose you over any other real estate agent to showcase your authority and credibility in the market. It is a great opportunity to get targeted leads and strengthen your brand identity simultaneously.

#3- Utilize the Power of Social Media

Many real estate agents prefer to avoid the constant obligation to post on social media. Some feel it’s too much of a time commitment, some feel like they can’t come up with enough content ideas, and others are just a little bit too shy of being in the spotlight. But what about the fact that these social media profiles show up in search engine results? And what about the increasing number of people searching on the social platforms themselves? More and more people prefer scrolling or searching through social media in their free time than going to a search engine. So social media is prime real estate (pun intended!) to showcase yourself and your properties. We all know real estate is about relationships, and so is social media. Using the right platform for your target buyers, be it LinkedIn, Twitter, Facebook, Instagram, or TikTok, will allow you to showcase yourself and your properties to millions of viewers. If you have your social media profile set up correctly, you’ll be able to connect directly with your prospects and build a relationship with them online. Plus, if they like you and your content, they’ll follow you, and you’ll be able to communicate at a deeper level with them and even motivate them to join your mailing list. Hence, you can build an even stronger relationship with them over time and turn them into clients.

#4- Use Technology

Once you start getting the buyer leads, it’s important to qualify them using an effective and efficient system to ensure you are getting high-quality leads that fit your listed properties. Using a smart CRM is a huge time (and stress) saver. A good CRM will not only have tagging and segmenting features that let you segment your buyer leads into detailed segments based on their purchasing needs and wants, but it will also allow you to create automations to send them the right properties or information that they’re interested in via email or SMS. It will also help you get their feedback on your communications. You can even have an AI chatbot set an appointment with them to call or meet you—or do a direct transfer to you if you’re available right then and there. We all know the importance of getting to a lead while they’re hot. And if your CRM can respond to leads automatically, nurture them through an AI chatbot conversation, and transfer them straight to your phone, your ROI on your time will skyrocket!

#5- Build Relationships Horizontally

Most real estate agents focus on building relationships with their target market of potential buyers and sellers, but what about building relationships with other professionals who also deal with your same target market? One of the best things you can do is build relationships with other vendors or service providers who deal with your targeted buyers and sellers. The first one that comes to most real estate agents’ minds is finance brokers. But you can also broaden that a bit to encompass insurance brokers, cleaning companies, handymen, tradespeople, pet groomers, landscapers, coffee shops, restaurants, community volunteer organizations, bicycle shops, other hobby shops, and the like? They can refer you when they come across a potential property buyer, giving you the chance to increase your sales. And you can return the favor and do the same for them! This way, you don’t just build new buyer connections through these “partnerships”, but also help solidify your brand in your local community.

#6- Create Referrals

We all know the power of word-of-mouth referrals and what they mean coming from someone you love and trust, aka, a friend, family member, or someone you respect a lot. Building on the above point about horizontal relationships, you can give people a referral bonus if a deal is signed. This gives a further incentive to people to refer and recommend you because they get an extra benefit of some cash, which will be a welcome addition to their budget with the increased economic concerns. Establish good relationships and boost them with a referral bonus to get more qualified and better-quality buyer leads. And while you’re at it, why not create a “referral partner” tag in your CRM system and communicate with them regularly to ensure they’re always thinking of who they can refer to you to help save up for that special holiday they have planned!

About Infinite Wave Marketing -

Are you ready to grow your real estate business on autopilot in 2023? You’ve come to the right place! With Infinite Wave as your ultimate all-in-one sales & marketing solution, you get access to our cutting-edge, easy-to-use CRM, marketing operations dashboard, and online marketing services to help you win your time back by automating your sales, digital marketing and business operations. Let us be your very own marketing department, and we’ll help you implement time-saving automations to generate and qualify leads, auto-book appointments, and engage with them for the long term using our innovative system and services. Want to learn more? Visit our website to download your free 7-Step Plan to Explode Sales with Online Marketing, or book a free strategy session to see if we would be a good fit to help you make some waves!